Forget Big 12, Memphis may be in running for college cookies

There's about 90 of them in the U.S., including one on Cumberland Avenue in Knoxville, on Lamar in Oxford, on Cotton Mill in Starkville, on Chimes in Baton Rouge, on 11th in Birmingham, on University in Tuscaloosa, and on Hardy in Hattiesburg.

And now Insomnia Cookies has filed for a building permit that indicates possible plans to locate at 545 S. Highland on the Highland Strip.

That site cozies up to the University of Memphis just like those other Insomnia Cookies operate near the University of Tennessee, Knoxville, University of Mississippi, Mississippi State, LSU, University of Alabama at Birmingham, University of Alabama and University of Southern Mississippi.

The Memphis space is next door to the venerable Newby's pub.

The 16-year-old Insomnia Cookies was founded by offering students at the University of Pennsylvania a warm, sweet guilty pleasure for their late-night study breaks.

Read more in the Commercial Appeal